I attended a David Simon and David Chang event at the Nourse Theatre by San Francisco's City Arts & Lectures. David Simon is a journalist, author, and the creator of television shows such as The Wire. And for those who've been living in a hole and are unfamiliar with David Chang, he is the executive chef and owner of the Momofuku restaurant group and known for his "no reservations, no vegetarian options" policy. He also created the Lucky Peach food journal and the infamous Momofuku Pork Buns (which I have yet to try and is literally at the top of my wish list).
The event itself was pretty boring but of course for me, it was all about seeing and meeting David Chang at the end of the lecture. After attending a handful of chef lectures, I now know the strategy to book signing. First, it's very important to buy the book prior to the event or prior to the end of the event because otherwise, you'll wait in line forever. Then once you have the book, line up in the book signing line and congratulate yourself while a massive line forms behind you. Because if you wait until everyone else is buying the book, you'll wait in line to purchase it and to get it signed. Lesson learned after waiting over an hour to get the I Love New York book signed by Chef Daniel Humm and Will Guidara.
